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Case Note

Case Notes & Commentary
ODPC & High Court, Kenya
One ruling, digested on its own — the facts, the holding, and the practice point
[2026] KEHC 3053

Posing for a work photoshoot is not consent to use your image forever, even after you leave

Matanta v Old Boma Limited t/a Saruni Basecamp

Declarations, injunction & damages Case Note Data Protection · Administrative Law
By the Editorial Board, Muchangi Patrick & Co. Advocates

Years after his employment ended, a former employee discovered his images still being used on the company's social media to advertise its business. The company argued he had given implied consent by participating in the original photoshoot. The Court held that consent to being photographed during employment does not extend to indefinite commercial use after termination absent clear authorisation, that the burden of proving consent for the continued use rested on the company (which produced no documentary evidence of it), and that privacy is not confined to intimate images — it extends to control over the commercial use of one's likeness. Damages and a permanent injunction followed.

Practice pointConsent obtained for one purpose, at one point in time, does not travel forward indefinitely. Employers who want to keep using an employee's image after they leave need a fresh, specific, documented authorisation to do so.
Cite this page: Muchangi Patrick & Co. Advocates, "Posing for a work photoshoot is not consent to use your image forever, even after you leave: Matanta v Old Boma Limited t/a Saruni Basecamp" (dataprivacyadvocates.co.ke, 2026) <https://dataprivacyadvocates.co.ke/case-matanta-v-old-boma-limited-ta-saruni-basecamp.html>.
How this touches a live ODPC matter

Whether you are defending a complaint, appealing a determination, or bringing a privacy claim of your own, the forum you choose and the procedural record you build early usually decide the outcome.

Muchangi Patrick & Co. Advocates represents complainants and respondents before the Office of the Data Protection Commissioner and on appeal, judicial review and constitutional petition before the High Court.

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